Aura

Aura’s fully personalized hair care line gives us the kind of head space we all need. We know our hair can carry an aura of itself when we’re not giving it the attention it needs. Once you take Aura’s quiz, you unlock the perfect formula of personalized hair care. You can focus on what’s most important you, whether that’s more moisture, more defined curls, more volume, or all of the above all while adding an enhancing color pigment to your hair routine.  Aura “embraces the spirit of transformation” and gives you the tools to do so.

All of Aura’s bottles and jars are made from recycled materials. Their interior packaging is biodegradable as well. They use transformative ingredients like tea tree oil and Murumuru Butter to help moisturize and bring shine. The personalizing process of their product means less waste and more results.