ASAP TOTAL AWARENESS GUIDE (TAG)™
What is the ASAP TAG and why does your company need one? The ASAP Total Awareness Guide (TAG)™ is a Seal of Approval and Reference Standard establishing guidelines and best practices for companies across multiple lifestyle industry sectors. It is a brand & marketing tool to help your business communicate its dedication to sustainability using our trusted system of The Braid of Sustainability.
Once a company completes an ASAP TAG program, they may use the ASAP TAG Trademark on their site and in their company promotions helping consumers quickly recognize their commitment to sustainability. An annual renewal process serves to retain usage of the ASAP TAG so customers can be confident in the continued practices of the business measured against our vetted rating system.
The ASAP TAG Trademark will:
Assist with aligning your brand with the three strands of sustainability - Planet, People, & Prosperity
Provide a recognizable symbol for consumers.
Communicate your company’s commitment to sustainability/ethics
Provide a transparent and clear signal to your customers
BUILDING TRANSPARENCY WITH YOUR BRAND
Customers can feel powerless with nowhere to turn. With an ASAP TAG, you can help them trust your brand right off the bat and make it easy to make a sustainable and ethical choice.