Eir NY+C found its start through the Montauk surf community. While being in the outdoors, leading an active lifestyle, they knew they needed a product that utilized the healing properties of the nature that surrounded them. Named after the Norse goddess of healing, Eir began using all natural ingredients to create a skincare routine that offers a greener alternative to drugstore wellness.  During pagan times, Eir was invoked in healing rituals using a white flower, known as the Eir Flower, bringing the tradition of healing rooted in the natural world to the forefront. We used to turn to mother earth for answers and Eir wanted to honor that tradition while supporting skin that spent most of its time outdoors.

All of Eirs ingredients are cruelty-free and paraben-free. Their sun protection products use reef safe zinc and all of their packaging is entirely recyclable and plastic free as often as possible. They source 100% natural, chemical-free ingredients while making their products in small batches in the USA. The limited amount of palm oil used is sustainably harvested and all ingredients listed as organic are certified organic. We love when a company takes their passion and turns it into an option for us all to take care of ourselves and our environment.