Two moms bring us the simple, minimalist, wild at heart, free to be me play clothes for the wild-hearted minimalist including both kids and moms with The Simple Folk. They saw a gap in the market for neutral, minimal, and simple clothing that took on a pattern-free, color neutral, practical, movement-free feel and filled the gap. They are intentional about each design keeping their children and the planet in mind along every step of the way. Their focus lies on being timeless, simple, sustainable, luxurious, and cozy allowing it the ease of being passed between siblings.

The Simple Folk uses Global Organic Textile Standard & Oeko Tex Certified Organic Children’s Wear. Their clothes are earthy, pattern-free, made with nontoxic fabrics and dyes, woven in a factory in Portugal on green energy. The well water is recycled, the power is generated by solar panels and they create pieces that can last from one kid to the next with ease. We love a company that dresses themselves in practical, well-designed clothes while supporting the environment at the same time.