Parade is “rewriting the American underwear story – in full-spectrum color”. After growing up looking at very specific imaging for the underwear industry, the founder, Cami Téllez, wanted to proactively create a product that showed “Sexiness isn’t one-dimensional – it’s a voice, it’s a feeling, It’s a technicolor mirror that reflects whoever is holding it.” Who said your undergarments had to be unmentionables? With a company like Parade, you can share how amazing you feel in their ultra-soft, inclusively sized, sustainably made, expressive basics that are out to also create social good in our world while feeling “unreal comfort” throughout the day.

Parade’s materials are Oeko-Tex certified,  Global Recycle Standard certified and their packaging is 100% biodegradable & compostable.  With inclusivity at the heart of their brand, they give 1% of their profits to Planned Parenthood and sex education to help make healthcare accessible to all.  Parade offers underwear in three exclusive fabrics: Re:Play, made of 85% recycled nylon , Silky Mesh, made of 95% recycled nylon, and Universal, made of 80% recycled nylon. The Universal by Parade is the world’s first carbon neutral edgeless underwear. They also invest in a conservation project for May Ranch, over 14,500 acres of native prairie land in Colorado. May Ranch is a vital home to over 300 bird species and the conservation efforts will dramatically improve air quality in a state that has lost 48% of its natural grasslands over recent years. .